Privacy Policy

 

 

Last Updated: April 2021

 

LaCita (“we” or “us”) values you as our customer and recognizes that privacy is important to you. This Privacy Statement explains how we collect, use, and disclose data when you use our platform and associated services, and tells you how to contact us.

 

Categories of Personal Information We Collect

 

When you use our platform, Apps, or associated tools or services, we may collect the following kinds of personal information from you as needed:

 

• Name, email address, phone number, and home, business, and billing addressees
• Payment information such as payment card number, expiration date, and billing address
• Services-related preferences and requests such as favorite service providers and services categories
• Loyalty program and membership information
• Birth date and gender
• Geolocation
• Images, videos, and other recordings
• Social media account ID and other publicly available information
• Communications with us (such as recordings of calls with customer service representatives for quality assurance and training purposes)
• Searches you conduct, transactions, and other interactions with you on our online services and Apps
• Other communications that occur through the platform among partners and service providers chat tools
• The searches and transactions conducted through the platform
• Information we receive about you from third parties partners and authorized service providers which may include updated contact information, demographic information, interests, and purchase history, which we may add to your account or profile and use for market research and analysis

 

When you install any of our apps or use our platform, we automatically collect the following types of information from your device:

 

• IP address
• Device type
• Unique device identification numbers
• Internet browser-type (such as Firefox, Safari, Chrome, and Internet Explorer)
• Internet Service Provider
• Operating System
• Mobile carrier
• How your device has interacted with our online services, including the pages accessed, links clicked, salons and services viewed, and features used, along with associated dates and times
• Details of any referring website or exit pages, as well as general geographic location (such as at the country or city-level)

 

 

 

Mobile Applications

 

When you download and use any of our mobile apps, we collect certain technical information from your device to enable the app to work properly and as otherwise described in this Privacy Statement. That technical information includes:

 

• Device and telephone connectivity information such as your carrier, network type, network operator, subscriber identity module ("SIM") operator, and SIM country
• Operating system and version
• Device model
• Performance and data usage
• Usage data, such as dates and times the app accesses our servers, the features and links clicked in the app, searches, transactions, and the data and files downloaded to the app
• Device settings selected or enabled, such as Wi-Fi, Global Positioning System ("GPS"), and Bluetooth (which may be used for location services, subject to your permission as explained below)
• Mobile device settings
• Other technical information such as app name, type, and version as needed to provide you with services

 

Permissions for Location-Based Services:

 

Depending on your device’s settings and permissions and your choice to participate in certain programs, we may collect the location of your device by using GPS signals, cell phone towers, Wi-Fi signals, Bluetooth or other technologies. We will collect this information, if you opt in through the app or other program (either during your initial login or later) to enable certain location-based services available within the app (for example, available locations of beauty centers closest to you). To disable location capabilities of the app, you can log off or change your mobile device’s settings.

 

Use of Personal Information

 

We use your personal information for various purposes described below, which depend on the site you visit or the app you use.

 

Your Use of Online Sites, Apps, and Services:

 

• Book the requested appointment or enable service provider booking
• Provide services related to the booking and/or account
• Create, maintain, and update user accounts on our platform and authenticate you as a user
• Maintain your search and booking history and services and service providers preferences, and similar information about your use of LaCita’s platform and services, and as otherwise described in this Privacy Statement
• Enable and facilitate acceptance and processing of payments, coupons, and other transactions
• Administer loyalty and rewards programs
• Collect and enable booking-related reviews
• Help you to use our services faster and easier through features like the ability to sign-in using your account within the online services channels

 

Communications and Marketing:

 

• Respond to your questions, requests for information, and process information choices
• Enable communication between you and the services providers like beauty salons and Spas owners
• Contact you (such as by text message, email, phone calls, mail, push notifications, or messages on other communication platforms) to provide information like booking confirmations and updates, for marketing purposes, or for other purposes as described in this Privacy Statement
• Market our products and services, optimize such marketing to be more relevant to you, and measure and analyze the effectiveness of our marketing and promotions
• Administer promotions like contests and similar giveaways

 

Other Business Purposes and Compliance

 

• Conduct surveys, market research, and data analytics
• Maintain, improve, research, and measure the effectiveness of our sites and apps, activities, tools, and services
• Monitor or record calls, chats, and other communications with our customer service team and other representatives, as well as platform communications between or among partners and service providers for quality control, training, dispute resolution, and as described in this Privacy Statement
• Create aggregated or otherwise anonymized or deidentified data, which we may use and disclose without restriction where permissible
• Promote security, verify identity of our customers, prevent and investigate fraud and unauthorized activities, defend against claims and other liabilities, and manage other risks
• Comply with applicable laws, protect our and our users’ rights and interest, defend ourselves, and respond to law enforcement, other legal authorities, and requests that are part of a legal process
• Comply with applicable security and anti-terrorism, anti-bribery, customs and immigration, and other such due diligence laws and requirements
• Operate our business using lawful business purposes and as permitted by law

 

Sharing of Personal Information

 

We share your personal information as described below and in this Privacy Statement, and as permitted by applicable law.

 

• Third-party service providers. We share personal information with third-parties in connection with the delivery of services to you and the operation of our business (for example, to provide credit card processing, customer service, business analytics, and fraud prevention and compliance services, and to serve you with advertising tailored to your interests). These third-party service providers are required to protect personal information we share with them and may not use any directly identifying personal information other than to provide services we contracted them for. They are not allowed to use the personal information we share for purposes of their own direct marketing (unless you have separately consented with the third-party under the terms provided by the third-party).
• Service providers. We share personal information with services-related suppliers such as beauty salons, Spa, and care centers who fulfill your booking. Please note that service suppliers may contact you to obtain additional information if and as required to facilitate your booking.
• Business partners and offers. If we promote a program or offer a service or product in conjunction with a third-party business partner, we will share your information with that partner to assist in marketing or to provide the associated product or service.  In most of those cases, the program or offer will include the name of the third-party business partner, either alone or with ours, or you will be redirected to the website of that business with notice. An example of such a business-partner relationship would be a third-party loyalty program for which you could earn points by completing a booking on our platform.
• Other Third-Parties. When you access certain features like Facebook’s “Like” button or a single sign-on that allows you to login with your social media credentials to our online services, you will share information with the third-party, like a social media company, such as the fact that you have visited or interacted with us. For more information, see our Cookie Statement. The third-party provider may combine this information with other information they have about you. The personal information shared will be governed by the third-party provider’s privacy policy (including any personal information we may access via the third-party provider). The third-party providers should inform you about how you can modify your privacy settings on their site.
• Legal rights and obligations. We may disclose your personal information to enforce our policies, or where we are permitted (or believe in good faith that we are required) to do so by applicable law, such as in response to a request by a law enforcement or governmental authority, in connection with actual or proposed litigation, or to protect and defend our property, people and other rights or interests. We may also share your personal information pursuant to a subpoena or other legal request, or as necessary to remit certain taxes in the course of processing payments as required by law or legal process.
• Corporate We may share your personal information in connection with a corporate transaction, such as a divestiture, merger, consolidation, assignments or asset sale, or in the unlikely event of bankruptcy. In the case of any acquisition, we will inform the buyer it must use your personal information only for the purposes disclosed in this Privacy Statement.

 

Your Rights and Choices

 

You have certain rights and choices with respect to your personal information, as described below:

 

• If you have an account with us, you may change your communication preferences by either (1) logging in and updating the information in your account or (2) contacting us
• You can control our use of certain cookies by following the guidance in our Cookie Statement
• You can update the accuracy of your information at any time by either logging into your account or contacting us
• If you no longer wish to receive marketing and promotional emails, you may unsubscribe by clicking the ‘unsubscribe’ link in the email or contacting us. Please note that if you choose to unsubscribe from or opt out of marketing emails, we may still send you important transactional and account-related messages from which you will not be able to unsubscribe
• For our mobile apps, you can view and manage notifications and preferences in the settings menus of the app and of your operating system
• If we are processing your personal information on the basis of consent, you may withdraw that consent at any time by contacting us. Withdrawing your consent will not affect the lawfulness of any processing that occurred before you withdrew consent and it will not affect our processing of your personal information that is conducted in reliance on a legal basis other than consent

 

For questions about privacy and your rights and choices, please contact us

 

 

International Data Transfer

 

The personal information we process may be transmitted or transferred to countries other than the country in which you reside. Those countries may have data protection laws that are different from the laws of your country.

 

The servers for our platform are located in the United States, and LaCita company and third-party service providers operate in many countries around the world. When we collect your personal information, we may process it in any of those countries.

 

We have taken appropriate steps and put safeguards in place to help ensure that your personal information remains protected in accordance with this Privacy Statement. For example, any data transfers are governed by our agreements which incorporate strict data transfer terms and require all parties involved to protect the personal information they process in accordance with applicable data protection law.

 

We also require that third-party service providers to whom a data transfer is made has appropriate safeguards in place to protect your personal information, in compliance with applicable data protection law. The particular measures used will depend on the service provider, and our agreements with them may include European Commission approved Standard Contractual Clauses, the service provider's certification under the EU-U.S. and/or Swiss-U.S. Privacy Shield certification, or reliance on the service provider's Binding Corporate Rules, as defined by the European Commission.

 

 

Security

 

We want you to feel confident about using our platform and all associated tools and services, and we are committed to taking appropriate steps to protect the information we collect. While no company can guarantee absolute security, we do take reasonable steps to implement appropriate physical, technical, and organizational measures to protect the personal information that we collect and process. 

 

 

Record Retention

 

We will retain your personal information in accordance with all applicable laws, for as long as it may be relevant to fulfill the purposes set forth in this Privacy Statement, unless a longer retention period is required or permitted by law. We will deidentify, aggregate, or otherwise anonymize your personal information if we intend to use it for analytical purposes or trend analysis over longer periods of time.

 

The criteria we use to determine our retention periods include:

 

• The duration of our relationship with you, including any open accounts you may have with LaCita, or recent bookings or other transactions you have made on our platform
• Whether we have a legal obligation related to your personal information, such as laws requiring us to keep records of your transactions with us
• Whether there are any current and relevant legal obligations affecting how long we will keep your personal information, including contractual obligations, litigation holds, statutes of limitations, and regulatory investigations

 

Contact Us

 

If you have any questions or concerns about our use of your personal information, please contact us via the contact channels on our Customer Services page.

 

Updates to Privacy Statement

 

We may update this Privacy Statement in response to changing laws or technical or business developments. You can see when this Privacy Statement was last updated by checking the “last updated” date displayed at the top of this Statement.